Crafting Brilliance: Deconstructing Our Creative Video Production Process

Our Production Process Explained

At Sandbox we have developed a recipe for success that guarantees your project will be delivered on time and on budget.

We know how important your project is which is why we have several checkpoints within the production process for you to give approval and feedback on how the project is developing.

Our five-step process will ensure you get exactly what you’re after.

Step 1
The Brief

Gathering important

In our initial meeting with you our objective is to gain an understanding of your business and the type of visual project you want to create. During this meeting we’ll ask you questions like:

  • What reaction would you like from your target market?
  • How would you like your brand reflected in the messaging?
  • What distribution channels will you use? (this could be TV, web or shown at an event)
  • How long do you want the message to stay current for?

From this meeting we’ll assign a Producer and Copywriter to your project that aligns with your brand and objectives. The Producer will then become your main point of contact throughout the creation process.

The script is the most important part of the entire process, the script outlines exactly what your viewers are going to see and hear. A well written script will get your message across and be memorable.

Your copywriter will be responsible for coming up with an idea or an approach as to how we’re going to get your message across. Once you’re happy with the idea our copywriter will put together the script.

Our copywriters have been working in the industry for twenty years or more and are masters of their craft. They will not stop until you’re 100% happy with the message they have created.

Our team can also create storyboards from the script that will illustrate clearly the look and feel of your project.

Have a read and then a watch to see how a script translates to screen.

Step 2
The Script

Thoughts to

Step 3

Making the

The first steps in the production process are discovering what assets we have available to create your project. You may already have footage or images we can use or we may have to start from scratch.

Depending on the script this could mean filming with actors or having our animators create graphics for you.

If we’re filming with actors Sandbox will provide you with casting options and we can hold a casting session for you to select the best person for the job.

Depending on the size of your production we could be filming on Cottesloe beach with a director coordinating a crew of 40 people or it could be a simple shoot involving a Producer, camera operator and sound recordist.

We only work with the industry’s best, from camera operators to Directors to sound recordists and everything in between. No matter what the budget you’ll always receive a tailored five star solution.

The editing suite is where the magic happens as we edit, animate and add in a sound design.

The post production process begins with an offline edit. An offline edit is a lot like putting together a jigsaw puzzle; our editor carefully selects the best material for the video and pieces everything together to tell the story. At the end you’ll be able to see what your project will look like before we add in all the bells and whistles.

In the second phase we add in any motion graphics that might be required. Our artist will apply 2D or 3D animation, stylised text or even animate your logo to help bring your company to life.

The third phase is colour grading which is the icing on the cake for post production. Our specialist colourist will alter the images in order to create a specific look and feel for your production. The colour grading will also ensure all the images melt seamlessly into one another.

Finally we add in the sound design, this could be in the form of a voice over, an emotive music track, sound effects or a combination of all three. Our award winning sound designers will create music for your ears whilst our post production artists will create a feast for your eyes.

At every stage there is an approval process to ensure we’re always heading in the right direction for your objectives.

Step 4
Post Production

A vision
into reality

Step 5

The finished

This is when we present you with the finished product. We’ll invite you into our premium suite where we’ll sit and watch your production to gather your final feedback and approval.

Once you’re 100% happy the end result has met your objectives we will present you with your project using any file formats you require.

If it’s a television commercial we’ll send it to the stations for you and acquire all the appropriate approvals before it goes to air.

No matter your requirements we promise to deliver it to you on time and on budget.

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