Sandbox work with KIA and National Geographic on “A Curious Quest”
We were approached in late 2017 to produce content for National Geographic and KIA Motors, and this was a truly exciting opportunity for Sandbox as we continue to grow and challenge ourselves in the market.
The creative came from global agency Innocean Worldwide, helmed by Hong Kong-based director Sanil Menda, and was built around a journey of discovery featuring American photographer Corey Arnold.
Senior Producer Jenny Crabb described the moment she learned Sandbox had won the job:
“It was a thrilling and terrifying moment! National Geographic is an iconic worldwide brand so this was an unmissable opportunity to showcase our stunning WA landscape to a global audience. As a cross-collaboration with KIA, we understood it was also very much about producing a convincing high-impact car commercial.
It was definitely new territory for us as a production company in Perth, but we embraced the challenge and pulled together a lean but highly experienced local crew to get the job done.”
With a compressed production timeline, Sandbox worked closely with the Nat Geo team to identify and source unique locations for maximum impact, which in turn evolved the direction of the creative.
Along with the stunning visual centrepiece of the Pink Lake at Port Gregory, the production also featured the Lancelin Dunes, Pinnacles Desert, Kalbarri National Park with its dramatic inland gorges and sheer coastline, Bowes River, and the privately owned Murchison House Station.
The shoot itself took 6 days, hampered by some unseasonal weather. A tropical cyclone started advancing through the region the day before filming commenced, resulting in a last minute scramble to reschedule. But all of the usual challenges associated with a remote shoot seemed insignificant once we started to review the rushes with the director.
DP Allan Myles undoubtedly did an incredible job, collaborating with Dan Proud (Drone and Digital Stills) to produce some truly beautiful, memorable images.
“We’re very proud of the end result, and it’s a reminder that our small WA industry continues to punch above its weight and produce world-class content.”
