Because the little things are everything

Bowra & O’Dea

The Job

Rare’s creative approach to the new brand campaign for Bowra & O’dea was to focus on the special moments in life rather than death. Sandbox director Alex Feggans bought this idea to life with a poetic and heartfelt treatment of the tvc.

What we did

Production / Direction / Offline Edit / Online Edit / Colour Grade / Sound Mix


Agency: Rare
Director: Alex Feggans
Senior Producer: Jenny Crabb
Producer: Maria Elena Amatulli
DOP: Patrick O’Sullivan
Production Designer: Murray Edwards
Editor: Tony Banna
Colour Grade: Jaemie Manners
Post Sound: Soundbyte Studios/ Brad Habib

For Rare:
ECD: Brett Wheeler
Strategic Client Director: Amanda Allier
Creatives: Liz Hammond, Alida Henson
MD: Callum Mackenzie
Agency Producer: Shannon Hicks

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