Some people take the ‘holey’ aspect of the new o-shaped Chocos to heart in this commercial for Kellogg’s Coco Pops, where a family’s morning routine is interrupted by their father’s antics.

Production / Direction / Offline Edit / Online Edit / Colour Grade / VFX / Motion Graphics / Music Composition / Sound Mix

Production Company: Sandbox Productions
Director: Robert Woods
Executive Producer: Hollie Gibson
Producer: Madison Armstrong
Production Assistant: Jack Gilmour

Post Production House: Sandbox Productions
Offline Editor: Robert Woods
Offline Editor: Joel Taylor
Online Editor / Colourist: Joel Taylor
Motion Graphics: Matthew James Kerley
VFX: Tony Bannan

Sound Studio: Soundbyte Studios
Sound Engineer: Lachlan Cooper
Music Composition: Robert Woods

Agency: VML
Creative Lead: Tim Newton
Account Executive: Maddy Revere
Agency Producer: Anita Swami
Agency Producer: Luisa Peters

Client: Kellogg’s
Portfolio Marketing Manager Snacks: Natasha Sunderland
Brand Manager – Kids & Fun Brands (Breakfast): Lauren Maddocks
Marketing Director: Leanne Bell