Under Appreciated

Plico Energy

The Job

In the introduction to Plico’s mascot, we find Mr. Sun hosting a talk show where he interviews real customers and repeatedly fails to get the acknowledgment he seeks. Completely unscripted and with authentic answers, this entirely improvised spot was in ABC studios with a 4 camera set up to capture the authentic reactions.

What we did

Production / Direction / Offline Editing / Online Editing / Colour Grade / Sound Mix


Production Company: Sandbox Productions
Executive Producer: Clint Logan
Director: Robert Woods
Director of Photography: Balazs Kajcsa

Offline Editor: Robert Woods
Colour Grade / Online Editor: Denzil Heeger

Sound Studio: Soundbyte Studios
Post Sound: Brad Habib

Agency: Horse & Hound
Creative Director: Ben Green
Creative Director: Pat Lennox
Account Director: Nicole Lennox Gray

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