Queens on the Edge

South West Edge

The Job

WA advertising agency 303 MullenLowe Perth and production company Sandbox have worked together on a new tourism campaign for The South West Edge, featuring four older women in a van on a 12-day road trip through WA destinations. The series was directed by Dominic Pearce and produced by Emilia Jolakoska for Sandbox Productions.

What we did

Production / Direction / Offline Edit / Colour Grade / Online Edit / Sound Design


Production Company: Sandbox Productions
Executive Producer: Grady Habib
Producer: Emilia Jolakoska
Director: Dominic Pearce
Co-Director: Sam Harris
Director of Photography: Dave Le May
Production Coordinator: Priscilla Jacobs

Offline Editor: Dominic Pearce
Colourist: Jaemie Manners

Sound Studios: Soundbyte Studios
Sound Producer: Holly Miller
Sound Design: Lachlan Cooper
Sound Design: Brad Habib
Music Composition: Panda Candy
Music Company: Panda Candy
Composers: Sarangapany / Berney

Agency: 303 MullenLowe and Mediahub
Joint Managing Director: René Migliore
Executive Creative Director: Richard Berney
Planning Director: Smiljka Dimitrijevic
Art Director: Stephen Hansen
Copywriters: Zosia Kilpatrick, Maya Halilovic and Chris Swift
Designers: Andrew Allingham & Madeleine De Pierres
Producer: Jonathan Julius
Business Director: Imogen Prevost
Media Director: Kylie Macey
Media Account Manager: Meg Handley
Media Coordinator: Ben Miller

Client: South West Edge
Australia’s South West: Catrin Allsop
Australia’s South West: Malcolm Farrell-Mitchell
Australia’s South West: Annabel Owen
Australia’s South West: Janice Platt
Destination Perth: Jade Brown
Destination Perth: Tracey Cinavas-Prosser
Australia’s Golden Outback: Marcus Falconer
Australia’s Golden Outback: Kelly Leonard

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