BRAND ACTIVATION
UWA
The Job
Sandbox collaborated with The Brand Agency for the client UWA on a brand activation that showed how a UWA degree can take you anywhere in the world. We transported (live-streamed) people from Yagan Square (in front of a greenscreen set) to Singapore, New York and Paris via the digital tower. Sandbox produced the technical aspects of this activation (including live keying), provided creative guidance, set up and management of the live-stream component and built the set.
What we did
Technical Direction/ Live Keying / Set Design
CREDITS
Agency: The Brand Agency
UWA: Nicole Bolton, Amanda Matthews
Account Management: Stephanie Gotch-Martin
Executive Creative Director: Marcus Tesoriero
Copywriter: Matt Wilson
Art Director: Hayden Griffiths
King Street production: Lauren Billingham, Mason Truong
Sandbox Producer: Jasmine Leivers
Sandbox Technical Direction: Sam Price
