Booth

Paying homage to the horror genre, this campaign for the WA Electoral Commission reminds people to enrol and vote in the March 2017 Western Australian state election.

We’ve been waiting for the perfect project to decisively launch Director Richard Vilensky into the local commercial market, and the Western Australian Electoral Commission campaign by Marketforce was right on the money.

Bryan Dennis’ creative brief for ‘Booth’ saw a judgmental voting booth popping up in unlikely places to remind people to enrol and vote in WA’s March 11 state elections.

Richard immediately saw the potential for an homage to classic horror genre films, blended with his trademark wry comedy touch.

Elevated by a great local cast, an atmospheric score composed by Soundbyte’s Josh Hogan and DOP David Le May’s cinematic eye, it was a winning formula – the right amount of serious and the right amount of fun.